Hi there— I’m Charlie New!

After more than a 13 years at Whole Foods Market, I’ve seen firsthand what it takes to create a successful brand in retail. From launching hundreds of products to developing category strategies, I’ve been deeply involved in every part of the process.

I’ve built a holistic understanding of the retail landscape and the evolving needs of the natural foods consumer. I’m dedicated to guiding brands through the complex world of retail, helping them navigate each phase from planning to execution. My mission is to help brands succeed in the natural foods space